The term "friend zone" is sometimes used in pick up artist (PUA) literature, where it forms part of PUA theories about female sexual attraction to males.
Writer Jeremy Nicholson in Psychology Today suggested that a romantic pursuer, in order to avoid being rejected up front, uses a ploy of acting friendly as a "back door" way into a hoped-for relationship.
Currently the websited is a flash-arcade game site, and the author as well as his supporting friends (dubbed the fatalites) have disappeared from the public gaming community. Also included is a CDROM with a character generator program, the game in pdf, and much more. The game manual was noted for its typographical errors, awkward phrasing and grammatical structures, and poorly sketched artwork that consisted mainly of nude females, phalli, and low-quality pictures of the author and his friends in black T-shirts playing with prop-weapons. Fantasy gamers have never seen this degree of historical and mythological accuracy, nor detal and realism. Overall the opinion was that it was indeed complex, but not realistic, not accurate, and more of an act of ego than a playable game.The sense of zone is one of being stuck in an unwanted and distant relationship.The rejected person is said to have been put "in" the object of their affection's "friend zone".
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The name was changed to "From Another Time Another Land", and several typos and other errors were fixed, but the vast majority remained.