A variant of a branding slogan, a tagline can be used in marketing materials and advertising.
The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product.
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Chances are, it's not just a brand name you're recalling, but a tagline, too.Passion projects are fairly easy to write for, especially if the founder is also the tagline creator.In a larger company or major corporation, several avenues could be explored.On the other hand, larger companies and corporations can still choose to keep things on a tight budget.The task may fall to an in-house creative department, an account management team, or a single copywriting professional will be hired on a freelance basis to produce ideas.
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Over the years, thousands and thousands of taglines have come and gone, but some are legendary.